BEHIND THE SCENES WITH…REEBOK ULTRALITE
Some dream of running away to join the circus, or having the ability to float above the ground.
Fast Management photographer Jean-Louis Wolff got to play with this idea with artists that have indeed done both!
Hong Kong based Reebok Asia Pacific wanted Le Cirque du Soleil to advertise their new line of super light shoes, and Jean-Louis’ past experience working with circus artists helped with thi…s job. In order to create the illusion of weightlessness, Jean-Louis planned out floating poses that required minimum support without relying on heavy post-production retouching.
Cirque du Soleil artists from nearby Macau took the jetfoil fast ferry over to the shoot location at the Hong Kong stadium on a very cold December day.
Here are some candid behind the scenes images from the day.